I am ready for a long road flight for working with a week- or months-long projects.
A small online store with seasonal goods - women's pajamas. The product belongs to the middle price category, is of fairly high quality and fully corresponds to its price.
Launch sales for women's warm pajamas through Instagram.
What we have?
Instagram account and website
Purchases - 335 The average cost of lead (purchased item) is $ 6.32
230 000 UAH
The customer addressed on the recommendation with the task of organizing the flow of customers to the site from Instagram after the previous targetologist failed.
The start of the work is standard - they received data on the target audience from the customer, collected the necessary audiences in the advertising manager, wrote texts and picked up graphic materials, and then started.
In total, during the work of the advertising campaign, about 120 different teasers were prepared and launched, including a carousel, videos and stories, but it was static images that were best to go.
Examples of prepared teasers:
Thanks to the configured pixel, we knew at what stage potential buyers stop and, using remarketing, caught up with those who carefully studied the product, but didn't buy anything, and those who fell off after adding the product to the basket. Thus, repeated non-targeted visits were immediately cut off and remarketing efficiency increased.
At the beginning of the work, we gathered the audience who visited the site for the last 7 days, but then we saw from statistics that the client makes a decision either immediately or for a maximum of three days, so we adjusted the audience. The same applies to those who added goods to the basket but did not buy.